What is affiliate marketing?
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By Steve Ford | 25 September 2010 11:07 | 0 comments

Affiliate marketing is perhaps an often overlooked type of online marketing where advertisers (retailers or merchants) reward publishers (affiliates) for visitors or customers that they introduce to their business.

Primarily there are 3 types of affiliate programme:


  • CPA - Cost Per Acquisition or Cost Per Sale (CPS), this type of programme pays a percentage or fixed amount of commission for each sale that is made from an affiliate referral.
  • CPL - Cost Per Lead, pays a fixed amount of commission for each lead - customer sign-up, newsletter sign-up, etc - that an affiliate introduces to your site.
  • CPC - Cost Per Click, this programme pays a fixed amount of commission for each click that an affiliate site sends to you.


Affiliate marketing is not the be-all-and-end-all in online marketing, it is just another strategy to grow your business and should be considering in conjunction with the other types of marketing.

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